The new movie "End of Watch" takes the audience for a ride in the streets of LA from the view-point of a police cruiser. The movie is about two police officers who have a knack for making the big bust and seem to always be in on the action. One traffic stop however gives them more than they were bargaining for when they get on the Mexican drug cartels bad side. Starring Jake Gyllenhaal and Michael Pena as the two police officers who are the main characters in the film, they play Officer Brian Taylor and Officer Mike Zavala.
One thing most movie goers probably did not notice is what Officer Taylor (Gyllenhaal) wears on his right wrist... a paracord bracelet! Although we can not say with any certainty if it is a Rescue Bands paracord bracelet, it is the exact same style as our Vintage Cobra with the stainless steel D-lock, found on Rescuebands.com . And we did leave a few bracelets in LA a few months back, just sayin'...
Either way it is pretty cool to see the paracord movement hitting hollywood!



Parachute cord commonly referred to as paracord or 550 cord is a high strength cord originally used in the suspension lines of US parachutes during World War II. Once in the field, paratroopers found these high strength cords to be particularly useful for a wide variety of tasks and were often the first part of a parachute to be removed and retained for practical uses. Typical paracord uses included attaching equipment to harnesses, tying rucksacks to vehicles and much more. The interior fibers were also frequently removed when finer cordage was needed. These inner cords were commonly used to repair gear, act as boot laces or even serve as fishing lines in survival situations. However, despite the parachute cord’s historic association with Airborne units, virtually all US units had access to these versatile cords and they were used in almost any situation where strong cordage was needed.
In recent years, the paracord has reached an almost iconic status amongst outdoor adventurers and survivalists alike due to its seemingly unlimited number of uses. Paracords are now being used to repair various equipment, secure gear, construct temporary shelters and even first aid. Although paracords are now used for a number of mainstream uses, it has not lost its identity as a highly functional military cord and they can be found anywhere US service men and women are located.
In addition to the paracord’s number of utilitarian uses, it’s also becoming a fashionable accessory. These once humble parachute cords are now being used to create colorful braided 