Acid Purple - More vibrant and deeper than the traditional purple.
Blue Rain - A blend of dark blues and black make for a color that resembles stormy skies.
Copper Head - Similar to the desert camouflage the deadly snake uses to ambush it's prey.
Cotton Candy - Pink and light blue resemble the tasty sugar loaded treat.
Emerald Green - The pictures don't do this deep, rich green justice.
Orange You Happy - The perfect Halloween color scheme.
Phoenix Sunrise - If the city had an official paracord color combo this would be it, a blend of color that captures the style of the south west USA.
Plum Crazy - Mardi Gras, 'nuf said.
Strawberry Fields - Strawberry red blended with white.
Wadda Melon - The name says it all, but think watermelon bubble gum.
Come check out our new colors and use them to create your new Rescue Band here! You can use coupon code RBBLOG at checkout for 10% off your next purchase. (coupon expires 3/25/13)



Parachute cord commonly referred to as paracord or 550 cord is a high strength cord originally used in the suspension lines of US parachutes during World War II. Once in the field, paratroopers found these high strength cords to be particularly useful for a wide variety of tasks and were often the first part of a parachute to be removed and retained for practical uses. Typical paracord uses included attaching equipment to harnesses, tying rucksacks to vehicles and much more. The interior fibers were also frequently removed when finer cordage was needed. These inner cords were commonly used to repair gear, act as boot laces or even serve as fishing lines in survival situations. However, despite the parachute cord’s historic association with Airborne units, virtually all US units had access to these versatile cords and they were used in almost any situation where strong cordage was needed.
In recent years, the paracord has reached an almost iconic status amongst outdoor adventurers and survivalists alike due to its seemingly unlimited number of uses. Paracords are now being used to repair various equipment, secure gear, construct temporary shelters and even first aid. Although paracords are now used for a number of mainstream uses, it has not lost its identity as a highly functional military cord and they can be found anywhere US service men and women are located.
In addition to the paracord’s number of utilitarian uses, it’s also becoming a fashionable accessory. These once humble parachute cords are now being used to create colorful braided 